Seach Engine Optimization also known as SEO is the science of creating webpages that have relevant content to website so that you can help google understand what your site is about. The content is king and building it smartly using actual terms your clients are looking for. We brain storm about what terms he thought people who search for him. List in hand we used the Google ad word tool and found so many other terms we need to be sure to add to the pages. If you know what they are searching for write or edit your content and you will be found.